BPO


K2LD Architects designed by Studio Hi Ho

Logo and business card design by Studio Hi Ho for Melbourne-based architecture and interior design firm K2LD

K2LD is a small Melbourne-based architecture and interior design firm with a project history that includes individual private homes, community precincts, multi-unit developments and large-scale commercial projects. The firm’s identity, an abstract, structural and modular amalgamation of initials (check the ideation animation here), uncoated materials and a monochromatic colour palette – developed by brand and communication studio Hi Ho – unapologetically embraces the established and reductionist cues of the industry.

Continue reading this article


Madeleine Blanchfield designed by A Friend Of Mine

Logo for Madeleine Blanchfield Architects designed by A Friend Of Mine

Madeleine Blanchfield is a Sydney-based architectural firm described by A Friend Of Mine, the design studio behind their new brand identity, as having a tactile and understated approach with an appreciation of light and detail. Qualities reflected through the subtle but tactile combination of material, print finish and ample space across the firm’s stationery.

Continue reading this article


The Beaufort designed by The Company You Keep

Logo for Melbourne-based themed dive bar The Beaufort, designed by The Company You Keep

Design agency The Company You Keep (TCYK) have recently finished working with bartender Dave Kerr on the naming, branding, collateral design and signage for The Beaufort, a themed dive bar located on Melbourne’s Rathdowne St. The agency’s visual identity solution, a combination of a quirky, well rendered, bespoke logo-type – built from unusual but original uppercase characters inspired by iron dock cleats and American sporting insignia of the 50’s and 60’s – set along a classic curved baseline and executed with a more recent single consistent line weight and rounded terminals.

Alongside a neat anchor monogram, type heavy collateral layouts and retro imagery -with an on-trend watery blue tint and a red overprint treatment across a simple white substrate – delivers a distinctive and nautical personality with a sporting undertone and a contemporary simplicity.

Continue reading this article