Sam Flaherty is a Sydney based freelance graphic designer and art director with a client roster that has included Citibank, Penguin Publishing and Panasonic. His visual identity, a juxtaposition of machine production and hand-finish – communicated through stamp and marker detail, craft material and personal language alongside modernistic non-hierachical, sans-serif typography, grid-based layouts, conventional print techniques, a limited colour palette and plenty of space – bound together by a contrasting circular logo-type – neatly reflects his belief in ‘clear, concise messages through design elegance and reduction’. It is a design solution that resolves a personal but professional approach through a smart combination of creativity and restraint, an aesthetic that is consistently reflected throughout Sam’s portfolio.
ReGen, formerly known as Uniting Care Moreland Hall, is a not-for-profit drug and alcohol treatment and education agency established in 1970 for the Victoria and Tasmanian regions of Australia. Following the recent name change Studio Brave developed a new visual identity that would better reflect the ReGen’s evidence based practices and the positive, practical outcomes it achieves, through a combination of vibrant colour, a simple linguistic device and a weighty sans serif typeface.
Newtown Social Club is a cafe and coffee shop located in the Fitzroy district of Melbourne. Following a recent refurbishment, brand design agency Liquorice Studio developed a new visual identity for the cafe that juxtaposes organic, natural wood prints, hand stamped print finishes, a pastel colour palette, unbleached and uncoated material choices alongside the utilitarian and geometric qualities of a neutral typeface, grid based layouts and perforated self adhesive labels. The result is an earthy craft-based aesthetic executed with a consistent, small-scale sense of practicality that neatly reflects the cafe’s interior, locality and handmade, hand selected products.