Newtown Social Club is a cafe and coffee shop located in the Fitzroy district of Melbourne. Following a recent refurbishment, brand design agency Liquorice Studio developed a new visual identity for the cafe that juxtaposes organic, natural wood prints, hand stamped print finishes, a pastel colour palette, unbleached and uncoated material choices alongside the utilitarian and geometric qualities of a neutral typeface, grid based layouts and perforated self adhesive labels. The result is an earthy craft-based aesthetic executed with a consistent, small-scale sense of practicality that neatly reflects the cafe’s interior, locality and handmade, hand selected products.
Tom Organic is the first and currently the only range of 100% biodegradeable feminine hygiene products accredited by the Australian Certified Organic association. Melbourne based design studio Truly Deeply, working in collaboration with freelance illustrator Sarah Carter-Jenkins, redeveloped Tom’s packaging proposition, launched this week, with a new, vivid, illustrative and simple typographic solution that helped to secure national distribution.
AP is a Melbourne-based shutter and blind company that offers consultation, sales, installation and servicing to both private and commercial markets. The company’s new brand identity, designed by The Drop, is a limited yet communicative logotype and stationery solution that, through the use of a simple / device, black and white colour palette and silver foil detail neatly represents the divide of light and shade.