Originally named ‘Potion’, Tonic is a healthy range of fruit based energy ‘shot’ products that have been designed to fit into the natural food market. Their re-brand, managed by New York based Little Big Brands created an aesthetic that captures the products unusual blend of effective natural ingredients and energy drink proposition.
I had set up another article for today but realised I will be hitting my 100th post and thought it would be a good opportunity to put together a list of my top 5 brands reviewed over the past four months. It would be great to get some opinions on my choices, good or bad.
3angrymen is a London based production and digital content company with a client list that includes the NSPCC, ChildLine, Barclaycard, Hovis, Palmolive and TKMaxx. Their new brand identity, designed by Build, draws out the fine colour bands of their previous logo to craft a new, contemporary and sophisticated scan line pattern. Paired with a monospace type choice and contemporary monograms Build’s solution manages to balance creativity, technical ability and consistency.