BPO


Tropicana Lemonade

Tropicana Pure Still Lemonade

PepsiCo’s brand Tropicana will add two new premium still lemonade products to its range and are the first to contain only 100% pure fruit juice with no added sugar. The structural packaging design was undertaken by SiebertHead.

Physically the bottles now have more shelf impact, they are interesting and engaging while the labels clearly communicate Tropicana’s brand proposition fitting well into their current portfolio. Overall it retains the fresh and clean sensibility of the product range but is fairly conventional in both layout and visual content.


CooperVision

Logo and watercolour illustrative work for US contact lens manufacturer Coopervision

CooperVision is a US manufacturer of contact lenses which was founded in 1979, based in California it has grown to become the world’s fourth largest developer. Following a record year in 2010 CooperVision rolled out a new brand identity which they say “brings a refreshing perspective to the market.”

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Innocent Juice designed by B&B Studio

Packaging design by B&B Studio for Innocent's juice and smoothies range

Design agency B&B Studio have developed a fresh perspective on Innocent’s juice range packaging that “combines all that’s great about the brand’s iconic design with the essential cues of the juice category” which also extends to their smoothie range. This builds on Family&Friends structural design that replaced some of the larger Tetra pack products with an easy to poor PET bottle that utilises recycled materials to “increase taste appeal, in-store standout and simply be more fun to pull out of the fridge each day.”

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