Opinion by Richard Baird.
Norwegian Shipowners’ Association is a group of businesses that collectively employ over 55,000 seafarers and offshore workers from more than 50 different nations. The association’s new visual identity, created by Oslo based design agency Neue, captures the open sea and sense of knowledge and experience with a two colour square and traditional serif combination.
The green leaf represents over 29,000 acres of New York park land, properties, and attractions which include Coney Island Beach, Flushing Meadows and Central Park. Managed by the New York City Department of Parks and Recreation the spaces and facilities are visited by millions of New Yorkers and tourists throughout the year. This month will see the launch of a new identity system that was developed by Pentagram and led by Paula Scher that includes refinements to the logo-mark, a new typographical treatment and revisions to its application across a wide variety of touch points.
Sophia Georgopoulou is a designer from Athens Greece, with experience in branding, visual communication, web development, packaging and print. This year Sophia created a new logo-mark and ecologically inspired stationary concept to represent her design services.