BPO


Alphabeta designed by Village Green

Logotype by Village Green for Finsbury Square property redevelopment project Alphabeta

Alphabeta is an extensive property redevelopment project, designed by architects Studio RHE and located in London’s Finsbury Square, that is described as the latest architectural expression of the ‘new economy’. Due to open in late 2014 and managed by Resolution Property, the project will reconfigure a ‘substantial landmark building’ to create a new standard in contemporary work environments for the creative and technology sectors. The space will feature large cycle entry points down to secure storage and changing facilities in the basement, chill-out zones, roof-top bars and a lofty atrium.

Design studio Village Green were commissioned by Resolution Property to develop a brand identity solution for Alphabeta which included logotype and print brochure design, short film, signage, website and a marketing environment that houses a gallery space, video projections, architectural model design, way-finding system and wall graphics.

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