Alphabeta is an extensive property redevelopment project, designed by architects Studio RHE and located in London’s Finsbury Square, that is described as the latest architectural expression of the ‘new economy’. Due to open in late 2014 and managed by Resolution Property, the project will reconfigure a ‘substantial landmark building’ to create a new standard in contemporary work environments for the creative and technology sectors. The space will feature large cycle entry points down to secure storage and changing facilities in the basement, chill-out zones, roof-top bars and a lofty atrium.
Design studio Village Green were commissioned by Resolution Property to develop a brand identity solution for Alphabeta which included logotype and print brochure design, short film, signage, website and a marketing environment that houses a gallery space, video projections, architectural model design, way-finding system and wall graphics.
Pure Design Consultancy is a small Leeds based independent interior design studio, working within the retail, leisure, office and exhibition sectors, that provide its clients with conceptual thinking and project management services.
Pure’s new brand identity, which included logo, stationery, print and website design by Passport, focuses on the concept of purity, elemental materials and minerals, and conveys these through a combination of alabaster, copper, black and white substrate choices, an austere approach to typography and plenty of unprinted space.