BPO


Propercorn 2014 designed by B&B Studio

Propercorn packaging 2014 designed by B&B Studio featuring illustrative work by Zoe More O'Ferrall

Propercorn is a ‘hand-popped’ gourmet butterfly popcorn range, launched in 2011, made using British rapeseed oil and seasoned with a secret blend of ingredients. Flavors include Sweet & Salty, Sour Cream & Chive and Fiery Worcester Sauce & Sun-Dried Tomato. London based design agency B&B Studio were recently commissioned to refresh Propercorn’s packaging and visual identity which included the development of an “ownable logotype, evocative imagery, appetising product shot and clear communication.”

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Cuckoo Muesli designed by B&B Studio

Packaging designed by B&B Studio for Cuckoo's wheat-free bircher muesli range

Cuckoo is a ‘modern’ wheat-free bircher muesli range that blends oats, yoghurt and fruit. Individual flavours include ‘Choco Sour Cherry with a smooth layer of Madagascan Vanilla’, Mango & Coconut with a tropical twist of Lime and Ginger’ and ‘Elderflower & Cranberry with a Blueberry & Blackcurrant compote’. London-based design agency B&B Studio, inspired by Swiss graphic posters, developed a new packaging treatment for Cuckoo that contrasts a bold geometric logo-type with the bright organic qualities of photography.

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Jealous Sweets designed by B&B Studio

Packaging with die cut sleeve detail designed by B&B Studio for premium confectionery brand Jealous Sweets

Jealous Sweets is a gelatine and gluten-free confectionery range made with natural fruit juices and no artificial flavours or colours. Design agency B&B studio were recently commissioned to develop a new visual identity and packaging solution for the range that would focus more on its premium position and purity of ingredients. Developed under the theme of ‘covetable candy’ – “a concept that we visualised using a precious jewel icon and a characterful Magpie with an eye for something special”, B&B’s solution juxtaposes classic flourishes and plenty of unprinted space with bright contemporary colour and illustrative detail.

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