Record Mania designed by Bedow

Opinion by Richard Baird.

Logo design for Record Mania designed by Bedow

Bedow published images of the latest visual identity design work for Record Mania, a Swedish store described by the studio as one of the most prominent worldwide with a twenty square metre shop located at the centre of Södermalm, Stockholm. Record Meania releases hundreds of rare collectable vinyl records each week making it a new store each Friday. It is this idea that informed the direction of the store’s visual identity, which links assets such as bags, tote bags and t-shirts, stationery, business cards and packaging.

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