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Record Mania designed by Bedow

Opinion by Richard Baird.

Logo design for Record Mania designed by Bedow

Bedow published images of the latest visual identity design work for Record Mania, a Swedish store described by the studio as one of the most prominent worldwide with a twenty square metre shop located at the centre of Södermalm, Stockholm. Record Meania releases hundreds of rare collectable vinyl records each week making it a new store each Friday. It is this idea that informed the direction of the store’s visual identity, which links assets such as bags, tote bags and t-shirts, stationery, business cards and packaging.

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Folk designed by IYA Studio

Block foil and coloured board collection launch invitation designed by IYA Studio for casual menswear, womenswear and footwear brand Folk

Folk is a British contemporary menswear, womenswear and footwear brand, founded in 2001, with stores across London, one in Amsterdam and collections that are stocked internationally. Folk describes its pieces as simple everyday wear with subtle, innovative and playful detailing with a focus on custom fabrics and unique trims. These values are reflected throughout its brand identity, created by IYA Studio over the course of 7 years. The studio continues to be responsible for developing and managing Folk’s identity, including its brand strategy and art direction, campaigns, retail interiors, packaging and website design, and more recently a series of block foil collection launch invitations.

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