Posted: | Author: Richard Baird | Filed under: Fashion, Logo Reviews | Tags: Bag Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Brochure Design, Colour in Use: Blue, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by IYA Studio, Foil Blocking, Fonts in Use: Apercu, Graphic Design, Label Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Opinion, Lookbook, Minimal Logos, Sans-serif Logotypes, Swing Tag Design, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Type Foundry: Colophon, Uncoated Papers & Cards, Visual Identity Design Blog, Website Design |
Folk is a British contemporary menswear, womenswear and footwear brand, founded in 2001, with stores across London, one in Amsterdam and collections that are stocked internationally. Folk describes its pieces as simple everyday wear with subtle, innovative and playful detailing with a focus on custom fabrics and unique trims. These values are reflected throughout its brand identity, created by IYA Studio over the course of 7 years. The studio continues to be responsible for developing and managing Folk’s identity, including its brand strategy and art direction, campaigns, retail interiors, packaging and website design, and more recently a series of block foil collection launch invitations.
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Posted: | Author: Richard Baird | Filed under: Film, Logo Reviews | Tags: Bag Design, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, British Design, Design For Print, Festival and Event Brand Identities, Film Production Logos, Fonts in Use: Platform, Logo Design & Branding Blog, Logo News, Logotypes, New Logo, Poster Design, Sans-serif Logotypes, The Best Brand Identities of 2014, The Best Logo Designs of 2014, Tinted Photography |
Flatpack is a film festival that sets up its projectors at interesting locations throughout the city of Birmingham during March and describes its events as a mixture of film, performance, contraption and surprises. Flatpack has been running annually for ten years whilst also developing year-round initiatives that include community archive projects, pedal-powered screenings, bespoke short film programmes, pub gigs and animation workshops.
London based design studio Dot Dash were commissioned to develop a new visual identity for this year’s Flatpack festival, which included a new name, logo, programme, promotional materials and merchandise, that would establish a strong, recognisable and flexibility foundation that could be built upon with each new event.
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Posted: | Author: Richard Baird | Filed under: Fashion, Fonts in Use, Logo Reviews | Tags: Bag Design, Black and White, Blind Emboss, Brand Guidelines, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Designed by Bedow, Designed in Stockholm, Fonts in Use: Circe, Fonts in Use: Maiola, From Scandinavia, Label Design, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Sans-serif Logotypes, Swedish Design, Swing Tag Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Tote Bag Design | Opinion by Richard Baird.
Minna Palmqvist is described by Bedow, the studio behind her new visual identity as a “critical, Swedish fashion designer”. Following the completion of a masters degree at Stockholm’s Konstfack College of Arts in 2009 Minna launched her own label to further develop her ‘Intimately Social’ series, “an evolving constant challenging the traditional fashion seasons and exploring the obsession with the female body, by merging social commentary with fashion and art.”
Bedow created a new brand identity solution for Minna that reflected these themes by taking a ubiquitous and expected female symbol, splitting it into to two components and tieing it to the physical and functional details of the collateral and garments.
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