Inspired by ‘cartoonish film titles from the 1980’s’, design agency RoAndCo recently developed the brand identity for Dallas coffee shop Weekend, an extension of their retail store “which has become a relaxing everyday haunt for vacationers”. Based around a tightly spaced Cooper Black logotype, a “minimal and refined typographic system” and a striking but restrained red and white colour palette, Ro&Co created a solution that they say conveys “the bright, bold and cheerful spirit of the brand.”
Platform is a not-for-profit organisation that aims to “increase the interest and participation of underrepresented groups in the fields of technology and entrepreneurship, with a particular focus on African-Americans, Latinos and women” and “to help influence and inspire the next generation of innovators, inventors and entrepreneurs” through its website, conferences and providing “access to current leaders and role models”. Platform’s visual identity, designed by Pentagram, delivers a clear and consistent technological platform and subtle sense of educational accessiblity through the shared aesthetic of ‘digital’ type and playful iconography, a monochromatic colour palette in print and bright blocks of contemporary colour and modular structure on-line.
Insiders is the membership program of Sydney Opera House launched to nurture customer loyalty, increase market share and raise the frequency of attendance through priority booking, discounts, dress rehearsal ‘sneak peeks’ and invitations to meet staff and artists.
Multidisciplinary design agency Garbett, formerly Naughtyfish, were recently commissioned to ‘evolve’ the Insiders visual identity, positioning it as a retail product with greater focus on communicating the value proposition for members, to meet the changing focus of the Sydney Opera House program and represent the shifting perceptions around the brand. The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.