BPO


Torikorttelit designed by Kokoro & Moi

Torikorttelit designed by KokoroMoi

Torikorttelit is the old town district of Finland’s capital Helsinki. Its new visual identity, designed by Kokoro & Moi and based around bright colours, simple geometric patterns, a stacked typographic serif logo framed by a circle and paired with a modernist inspired secondary typeface neatly reflects the historic setting at the heart of a modern metropolis.

Continue reading this article


Nordic House designed by Anagrama

Logotype and stationery design by Anagrama for dry cleaning shop Nordic House

Multidisciplinary design agency Anagrama have recently completed the visual identity for yet-to-launch dry cleaning shop Nordic House, who alongside their  cleaning service sell scented soaps and undershirts. Anagrama describe their approach as focusing on Scandinavian design by combining “simple geometric forms with a clean, sharp, well-distributed logotype and an icy, cold color palette” of snowy white, chilly grey, pine needle green and fresh salmon to “create a cool nordic landscape complete with its pure, immaculate and undisguised scents”. Alongside iconography “designed with a stark and reductionist style” the solution “captures the brand’s elemental emphasis on honesty, clarity and above all, quality.”

Continue reading this article


Cocolobo designed by Anagrama

Logo and gift cards with red foil print finish designed by Anagrama for high-end shopping boutique Cocolobo

Cocolobo is described by Anagrama – the multidisciplinary design agency behind their new visual identity – as a ‘high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense’. For the name, Anagrama played with the patrons’ ‘characteristic duality’, with a ‘catchy and fun’ compounding of  “Coco” (coconut in Spanish) and “lobo” (Spanish for wolf), which helped to define the ‘Cocolobo woman’ as ‘not only feminine and sweet, but also independent, aggressive, sensuous and daring’

The agency captured and conveyed this duality in print through the combination of a black and white colour palette ‘portraying the elegant, sober aspect of the brand’, a red highlight to represent ‘all that is feminine and chic’, and the contrast of the logo’s playful familiarity and the logotype’s sense of exclusivity. These run across business cards, stationery, swing tags and packaging.

Continue reading this article