Cocolobo designed by Anagrama
Posted: Filed under: Fashion, Logo Reviews | Tags: Bag Design, Brand Identity, Brand Identity Reviews, Branding, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Anagrama, From Latin America, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Logotypes, Serif Logotypes, The Best Brand Identities of 2013, Typography Comments Off on Cocolobo designed by Anagrama 
Cocolobo is described by Anagrama – the multidisciplinary design agency behind their new visual identity – as a ‘high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense’. For the name, Anagrama played with the patrons’ ‘characteristic duality’, with a ‘catchy and fun’ compounding of “Coco” (coconut in Spanish) and “lobo” (Spanish for wolf), which helped to define the ‘Cocolobo woman’ as ‘not only feminine and sweet, but also independent, aggressive, sensuous and daring’
The agency captured and conveyed this duality in print through the combination of a black and white colour palette ‘portraying the elegant, sober aspect of the brand’, a red highlight to represent ‘all that is feminine and chic’, and the contrast of the logo’s playful familiarity and the logotype’s sense of exclusivity. These run across business cards, stationery, swing tags and packaging.
Romero+McPaul designed by Anagrama
Posted: Filed under: Fashion, Logo Reviews | Tags: Bag Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Interior Design, Design News, Design Opinion, Design Reviews, Designed by Anagrama, From Latin America, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Logotypes, Luxury Logos and Packaging Design, Monogram Design, Sans-serif Logotypes, Shoe Brand Logos, Sign Design, The Best Brand Identities of 2013, Typography Comments Off on Romero+McPaul designed by Anagrama 
Anagrama have just completed the branding of Romero+McPaul, an English-style velvet slipper manufacturer and retailer established by Italian shoemaker Mr. Migliori that produces bespoke lines handcrafted by artisans with a ‘trendy twist’.
“For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it’s sailing and yacht club maritime lifestyle. With the intention to speak of the product’s duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product’s playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product’s ancestral and upscale British nature. We gave the brand the rosemary (or “romero” in Spanish) not only as a wink to its name but also as a reference to this herb’s curious nature, as it only grows close to the sea.” – Anagrama
Storyline Studios designed by Work In Progress
Posted: Filed under: Film, Logo Reviews | Tags: Bag Design, Brand Identity, Brand Identity Reviews, Branding, Design News, Design Opinion, Design Reviews, Designed by Work In Progress, Film Production Logos, From Scandinavia, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Logotypes, Script Logotypes, Sign Design, The Best Brand Identities of 2013, TV Production Logos, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Storyline Studios designed by Work In Progress 
As well as providing space, Storyline, Norway’s largest film studio, offers a wide range of services which include, but are not limited to, set building, lighting, VFX, audio and video post production as well as costume and equipment rental.
Developed by Work In Progress, Storyline’s visual identity brings together the classic flourish of a script, the humanist qualities of hand drawn detail, a sense of practicality in the choice of secondary typeface and interior colour, and the spacial consideration and practical effects of the photography.
Bound by the energy of a bright colour palette, the identity manages to deliver a multi-faceted but cohesive solution that is distinctive and communicative, and extends across business cards, stationery, t-shirts and signage.
