Opinion by Richard Baird
By purchasing overcapacity from international telecom networks, Fogg Mobile provides a fixed cost mobile data traffic service for people who want to avoid unexpected roaming bills when travelling abroad. Through the animate and evolving qualities of computer generated imagery and a combination of unbleached paper, stitching, flat coated colour and silver polypropylene, Fogg’s visual identity, created by Kurppa Hosk and developed by Bunch, delivers an interesting physicality and travel utility to a digital service alongside the more conventional technological cues of recurring geometric typographic form.
F. Ménard is a Canadian pork producer and butcher with a family heritage that dates back fifty years. Their visual identity, developed by brand and packaging design specialist lg2boutique, creates a seamless fusion of a past and present – traditional service values alongside contemporary high standards – through the union of vintage and contemporary photography, the utilisation of digitised, early 20th century typeface and a flat, economical colour palette cohesively executed across a variety of collaterals.