Crosskey is a Finnish company that develops and maintains systems and solutions for the Nordic banking sector and capital markets, making it ‘easier and more profitable for its customers to operate their banks’. Based around the idea “Banking Power!” design agency Kurppa Hosk developed a visual identity solution, which mixes a simple corporate typeface, iconic mark and an economical colour palette, to position Crosskey as an international, modern and powerful IT-company while also reflecting its ambitions to become more competitive not only in Scandinavia but also across the rest of Europe.
Tin Can is a Dutch production company that specialises in the ‘development and production of formats in the field of television, branding, online and events’. This on-screen and environmental multi-disciplinary ‘bridge’ is reflected through an identity solution, created by editorial and visual identity design studio COOEE., that pairs a simple sans serif logo-type with four horizontal lines which move across and consistently wrap both digital and physical surfaces.
Classic Bag is a UK-based cost-effective packaging solutions business that prints and manufactures carriers, boxes and bags for a variety of retailers, hotels and fashion brands including Browns, Vivienne Westwood and The Dorchester. Independent graphic design studio Salad was commissioned by Classic Bag to develop an identity and a series of ‘innovative and exclusive’ retail bag concepts under the new label BritBag. Utilising a simple combination of monogram, sans-serif logo-type, limited colour palette and illustrated pattern work with a familiar Britishness, the solution mixes the playful and iconic with a high-street fashion quality.