The Dirty Apron is a cooking school, grocer, gourmet delivery service, caterer and delicatessen located in the Crosstown district of Vancouver, that offers, alongside cookery courses, hot lunches, sandwiches and take-home meals, deli meats, organic milk and eggs, local cheeses, fresh flowers and specialty products.
The delicatessen’s packaging and promotional items, which include bread and shopping bags, gift and lunch boxes, product labels and tags, were created by Multidisciplinary design agency Glasfurd & Walker and utilise a neat combination of uncoated, unbleached substrates, string, a single colour print treatment, tape, wax seal and stamp detail to deliver a traditional craft based aesthetic that has an open honest proposition with a local farmers market sensibility. A mixed typographic approach delivers individual personality alongside conventional communication while illustrated details, borders and ribbons suggest heritage, knowledge and experience. Its execution is solid throughout and neatly reflects traditional values with contemporary quality and consistency.
Catalina Fernandez is a San Pedro (MX) based pastry shop that began life in 1988 as a home bakery. Following continued growth, new customers and the opening of more premises, Catalina Fernandez approached independent design agency Anagrama to develop a more eloquent and sophisticated brand proposition.
Mangolds is a vegetarian and whole food restaurant situated on Griesgasse street in the centre of Graz, Austria. The restaurant’s identity, created by brand and strategic design agency Moodley, counters the perceptions of vegetarian cuisine as bland and limited with a diverse mix of typefaces.