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The Factory by Ghost, United States

Opinion by Richard Baird.

Branding for Oklahoma City fashion store The Factory graphic design studio Ghost

The Factory is an Oklahoma based fashion retailer, inspired by the energy and attitude of the people of Manhattan, Los Angeles and Tokyo, that mixes streetware with high fashion garments, shoes and accessories. Think ripped jeans, vintage purse and Louboutins. American graphic design studio Ghost worked with The Factory to develop a brand identity concept, which went on to include logotype and logo applied to business cards, tags, packaging and signage, underpinned by the concept of the store and compliments its interior design.

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Gripoix Paris by Mind, United Kingdom

Opinion by Richard Baird.

Branding for French jewellery manufacturer Gripoix by graphic design studio Mind

Gripoix is a Parisian costume jewellery manufacturer with a significant history, one that stretches back to the late 19th Century and the Art Nouveau period. Gridpoix’s pieces are created using a traditional kilncasting technique, known as pate de verre, which sees molten glass poured into a thin linear framework, giving each a luxury and uniquely crafted quality.

This traditional process, and the period in which Gridpoix has its origins, formed the basis of its new brand identity developed by UK based graphic design studio Mind. This treatment included a calligraphic logotype and a monolinear pattern which extends across business cards, postcards, packaging, bags, website and a variety of print based communications.

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Melba at The Savoy by Pentagram, United Kingdom

Opinion by Richard Baird.

Visual identity and copper foiled pâtisserie packaging designed by Pentagram for London patisserie and cafe Melba at The Savoy

Melba is a pâtisserie and cafe, located on the corner of The Strand and Savoy Place in London’s North Bank, and is one of nine places to eat and drink at The Savoy hotel. The patisserie is described as offering a glimpse into the exclusive and luxury world of The Savoy, and is the first time that the hotel, accessed via private road, will have a presence on the high street. Melba features a distinctive interior of black and white tiles, white marble alongside dark stained woods, cornicing, a curved glass counter and gold chandelier. It also features a distinctive visual identity treatment developed by UK based Pentagram partner John Rushworth.

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