Hidraulik by Huaman, Spain

Opinion by Richard Baird.

Logo, visual identity and package design by Huaman Studio for mat and rug business Hidraulik

Hidraulik is a Barcelona based business producing rugs for contemporary spaces. These are inspired by cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment.

Hydraulic panels originated in the 1850’s and experienced a resurgence in the mid 20th century, these would often feature brightly coloured and detailed patterns, and were popular during an era of personalisation and interior expression. Hydraulic brings these into the present, by applying a similar aesthetic qualitiy to a thin, flexible and moveable surface.

The range includes a variety of Art Nouveau prints produced in house, and modernist inspired designs developed by Huaman, the graphic design studio also responsible for Hidraulik’s brand identity, business card and package design.

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O designed by Folch, Spain

Opinion by Richard Baird.

Visual identity by Folch for Barcelona based visual communications business O

O is a Barcelona based studio made up of, and representing, a collective of uniquely talented illustrators, photographers, directors and producers creating visual and editorial content. The studio supports the singularity of each artist by avoiding a homogeneous style and granting each a production capacity that does not make a distinction between personal projects and commercial jobs. While providing insight into each of these, O’s website also functions as a regularly updated platform for debate and enquiry into the communications industry.

Director Luis Cerveró worked with Spanish graphic design studio Folch to develop a visual identity system for O. Based around spray-painted graphic device, responsive grid-based layouts and Monotype’s Neue Haas Unica across digital and print environments, Folch’s approach establishes an adaptable framework from which to bring together changeable and diverse content online and also extends to business cards and stationery.

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