BPO


Boddingtons designed by JKR

New packaging for Inbev's bitter ale brand Boddingtons designed by JKR

Boddingtons is a bitter ale originally brewed in Manchester now owned and distributed by Belgium based Inbev. This week sees the launch of a new can and pack design created by international design agency JKR.

After 14 years, Boddingtons has been given a fresh new look. The new packaging is designed to build on the existing equities and give Boddingtons a new level of standout. “The challenge for us was to attract a new younger audience, whilst keeping the unique character that existing consumers remember with such affection. It was vital that the new design was not retrospective, but felt modern and relevant.” 

– JKR

It is an interesting direction that manages to lighten the layout and give it a more iconic and distinctive character in much the same way Coke recently redesigned its Diet brand with bold and over-sized type. The Bees have been released from the logo lock-up and create a neat and dynamic visual device across the body of the can.


Falcon designed by Nine

Packaging design by Nine for Swedish pilsner Falcon

Falcon is a Swedish pilsner owned and distributed by Danish brewing company Carlsberg with a family heritage dating back to 1896. As part of an increased marketing spend and a new campaign, directed by DDB, Stockholm based design agency Nine was tasked with repackaging the Falcon brand to reinforce its traditional and premium proposition with a German pilsner inspired aesthetic.

I wrote about this re-brand last week and since then it seems the project has moved towards a far more premium aesthetic dropping some of the more traditional illustrated elements in favour of a conventional beer brand approach; drops of water, wheat, hops and coins etc. (still looks great). Read the original article here.

Continue reading this article


Falcon designed by Nine

Packaging design by Nine for Swedish pilsner Falcon

Falcon is a Swedish pilsner owned and distributed by Danish brewing company Carlsberg with a family heritage dating back to 1896. As part of an increased marketing spend and a new campaign, directed by DDB, Stockholm based design agency Nine was tasked with repackaging the Falcon brand to reinforce its traditional and premium proposition with a German pilsner inspired aesthetic.

Continue reading this article