Finchtail by Believe in, United Kingdom

Opinion by Richard Baird.

Visual identity and packaging designed by Believe In for Finchtail and its mobile phone and tablet stand

Finchtail is dedicated to the design and manufacture of simple, useful and sustainable solutions to everyday problems. Its first product, a low-cost, flat-packed card tablet and mobile phone stand, features a distinctive brand identity and packaging design treatment developed by UK based graphic design studio Believe in. Monospaced type and corrugated card sit alongside die cut detail, white ink, a bold pattern and a bright dyed board, carefully balancing moments of utility, quality and aesthetic flourish. Alongside visual identity and packaging design, Believe in went on to create point-of-sale, website, marketing materials and a stop-frame video in collaboration with Thank You Mam.

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Eden Project – Big Lunch Extras by Believe In

Opinion by Richard Baird.

illustrated mugs designed by Believe In for Eden Project's Big Lunch Extras

Eden Project is visitor attraction set within in a former mineral pit in the county of Cornwall, England. It houses a diverse collection of plant and flower species collected from around the world, cared for under two large geodesic biodomes that maintain artificial Mediterranean and tropical climates. The bigger of the two domes is home to the largest indoor rainforest in the world. Eden Project hosts a variety of seasonal events throughout the year and is involved in the development of community programmes.

Design studio Believe In worked with the attraction to create the brand identity for Big Lunch Extras, a series of events designed to help individuals across the UK create positive change within their communities, and builds on The Big Lunch, a 3 year Lottery Fund and Halifax supported initiative that looks to bring people and their neighbours together in a simple act of community, friendship and fun.

Working with illustrator Parko Polo, Believe In’s solution connects to the idea of places and conversations through a rich and convivial illustrative approach, one that also subtly references the Eden Project’s famous structures, and extends across print communication, promotional merchandise, wayfinding, display materials and online experience.

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Clive’s Gluten Free Pies designed by Believe In

Packaging with new structural design and photography by Believe In for Clive's Gluten Free Pies

Clive’s is producer of healthy, handmade, free-from foods that include a variety of pies, pasties, dips and cakes. They have a small dedicated team working from a kitchen in South Devon and ship their products nationally to health food shops such as Holland & Barrett and to online retailers goodnessdirect and Ocado. Design studio Believe In have worked with Clive’s since 2005 and have been responsible for creating the packaging for many of their products. Recently, Believe In were given the opportunity to update the packaging for Clive’s original range of individual gluten free pies  which have rapidly grown in popularity  and for their frozen twin packs as they expand into Europe.

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