The International by Studio South, New Zealand
Posted: August 5, 2016 Filed under: Graphic Design Reviews, Logo Reviews, Material & Print Specs, Property | Tags: Arjowiggins Papers, Best Awards: Winners, Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding & Interior Design, Branding Agency, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Colorplan Papers and Boards, Copper Block Foil, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, From New Zealand, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Material Thinking, Metallic Spot Colours, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Property Development Logos, Sans-serif Typography, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, The Very Best of BP&O, Typography, Uncoated Papers & Cards 6 Comments »Opinion by Richard Baird.
The International is a new apartment complex, located not far from Auckland’s Albert Park, with 88 luxury residencies. The building, a repurposed former office, is currently being transformed into an iconic structure with a contemporary exoskeleton of elongated beams. To promote the building and help sell apartments off-plan, the graphic designers at Studio South worked with the developer behind The International to create a holistic brand identity and marketing package.
Alongside a variety of printed assets, which included brochures, stationery, business cards, event invitations and floorplans, Studio South were also involved in the spatial design of an apartment showroom, informed by the earthy tones of Rufus Knight’s interior design and taking their cues from luxury brands. This post features some extensive specification insight so be sure to scroll down to the bottom of the article.
The Practical Man by Garbett, Australia
Posted: December 18, 2015 Filed under: Fashion, Logo Reviews, Sport | Tags: Best Awards: Winners, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Business Card Design, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Garbett, Designed in Sydney, Edge Painted Detail, Fashion Store, From Australia, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Opinion, Minimal Design, Minimal Logos, Postcard Design, Sans-serif Logotypes, Stationery Design, Still Life in Brand Identity Design, Swing Tag Design, The Very Best of 2015, Tote Bag Design, Visual Identity Design Blog Comments Off on The Practical Man by Garbett, AustraliaOpinion by Richard Baird.
The Practical Man is an online retail destination for men’s sports style and fitness, activewear and equipment, but also editorial content that covers reviews, fitness-focused travel guides and in-depth insight into new brands. It curates a catalogue of world-leading products that exist at the intersection of fashion and sports performance, designed by innovative and passionate brands with progressive approaches.
Australian graphic design studio Garbett worked with The Practical Man to develop a brand identity and visual language that would expresses their unique perspective on men’s performance style. This extended to swing tags, business cards, packaging, a series of still life images and website developed by Sons & Co.
Basement Theatre by Studio Alexander, New Zealand
Posted: August 24, 2015 Filed under: Fonts in Use, Logo Reviews, Theatre | Tags: Best Awards: Winners, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Business Card Design, Colour in Use: Blue, Colour in Use: Fluorescent, Design For Print, Design Opinion, Design Reviews, Designed by Studio Alexander, Fluorescent Ink, Fonts in Use: GT Haptik, From New Zealand, Graphic Design, Graphic Design Blog, Graphic Design Trends: Cobalt Blue, Grids and Guides, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Rotalic Typography, Sans-serif Logotypes, Sans-serif Typography, Smile In The Mind, Spot Colours, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Type Foundry: Grilli Type, Typography, Unbleached Materials, Uncoated Papers & Cards 1 Comment »Opinion by Richard Baird.
Basement Theatre is an independent, underground, community theatre located on Auckland’s Lower Greys Avenue. It was established in 2008 as a place to showcase new voices, fresh perspectives and emerging young talent, and to provide these with the space to develop their performances. The theatre has played host to dancers, visual artists, poets, musicians, comedians and everything in between.
Taking their cues from the unique basement location, and a brief that called for a bold, playful and edgy identity, Studio Alexander built a system around a simple but smart logotype with a step component, the impact of fluorescent inks, tinted photography, rotalics and plenty of contrast.
