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Garden 13, Graanmarkt 13 by Base

Opinion by Seth Rowden

Graphic identity, packaging and copywriting by Base for Garden 13, Graanmarkt 13

Graanmarkt 13 is a restaurant, high-end concept store and apartment in Antwerp. It is described by Base, the studio behind its graphic identity, as a special house, a crossover place full of surprises. This was articulated through a story that positioned Graanmarkt 13 as a haven for people in search of objects and experiences with soul and meaning.

Garden 13 is a series of plant-based products and an online shop inspired by Graanmarkt 13’s rooftop garden philosophy. These products intend to develop the brand outside of its physical location, to reach an international audience.

In their packaging design for this new range, which builds on their initial identity work for Graanmarkt 13 Base tease the reader’s curiosity. They translate the feeling and sensory experience of using each botanical product into microcopy expressed as a single sentence over a variety of surfaces.

A pared-back but well-intentioned material language, a robustness that implies value, and a structural design that sees the cylindrical and simple link a breadth of products, serve as useful surfaces for emotive communication. This materiality is thoughtful and beautifully constructed, yet it is the words that are the real highlight. Copywriter Seth Rowden offers his opinion.

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London Fashion Week by Pentagram

Opinion by Richard Baird.

Graphic identity and invitation for London Fashion Week Men's by Pentagram

Twice a year the British Fashion Council exhibits the very best in British fashion to national and international audiences. It does this through three events, each held at Store Studios on the Strand. London Fashion Week (LFW) and London Fashion Week Men’s (LFWM) offer the industry a look at upcoming womenswear and menswear collections, while London Fashion Week Festival (LFWF) provides the general public with a unique shopping experience.

The London-based studio of Pentagram, led by partners Jody Hudson-Powell and Luke Powell, created the graphic identities for all three events. While each is distinct in its content and audience, they are linked by the concept of ‘discovery’, and the intention of bringing to light and juxtaposing emerging new talent and London Fashion Week’s enduring legacy. This is expressed by the intersection of lettering and type. Each event is founded on this interaction, yet has its own unique character which then forms a continuity across their own print and digital communications, from posters and brochures to motion graphics and supergraphics.

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Center for the Study of Political Graphics by Blok

Opinion by Richard Baird.

Visual identity and poster design by Canadian studio Blok for The Center for the Study of Political Graphics

The Center for the Study of Political Graphics (CSPG) explores the enduring power and immediacy of the political poster in the fight against inequality, their capacity to acknowledge and bring to light the injustices and atrocities of the world, and through their archival, keep alive the stories, voices and controversies that they have come to represent.

CSPG worked with Canadian studio Blok to develop a graphic identity that would honour the role the centre serves as a chronicler and catalyst, reflect its position as a participant in the fight for human rights, leave space to frame and connect the graphic and bring to light the diversity of their political poster archive.

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