Opinion by Richard Baird
Felt is a coffee shop in Seoul with their own brand of speciality coffee which has been sourced by way of direct trade and roasted in Gyeonggi-do, a populous (relevant later) province of South Korea. They opened their first store in September 2015 and a second in October 2018. The team at Felt see every part of the coffee experience; its growing, harvesting, sourcing, roasting, preparing, branding, packaging and spatial experience as part of a total project, visiting coffee-producing regions to handpick raw beans, engage the quality control of professional green bean buyers, cuppers, roasters and baristas, in the creation of thoughtful space and in the commissioning of Studio fnt to develop visual identity.
Drawing on the experience of drinking the same coffee in the same space, a shared feeling but peripheral connection, Studio fnt worked with Felt to develop a visual identity and packaging for its coffee ranges. This is characterised by the simple and textural, and the precise and immediate, unified by a thoughtful and subtle concept, the use of intersecting lines and the demarcation and crossing of space.
Opinion by Richard Baird.
Honom is a new “male-oriented” range from Barcelona-based DOIY, a product design company creating objects that move between the practical, the ornamental and the more whimsical. Honom veers heavily towards the former with objects that include a wallet, multitool, bottle opener, keyring and bike bell. In their design, materials and build these find a balance between everyday utility and premium positioning. This is expressed by the packaging of the objects, created by Spanish design studio Folch, through a confluence of material and form language, type and technical drawings.
Opinion by Seth Rowden
Graanmarkt 13 is a restaurant, high-end concept store and apartment in Antwerp. It is described by Base, the studio behind its graphic identity, as a special house, a crossover place full of surprises. This was articulated through a story that positioned Graanmarkt 13 as a haven for people in search of objects and experiences with soul and meaning.
Garden 13 is a series of plant-based products and an online shop inspired by Graanmarkt 13’s rooftop garden philosophy. These products intend to develop the brand outside of its physical location, to reach an international audience.
In their packaging design for this new range, which builds on their initial identity work for Graanmarkt 13 Base tease the reader’s curiosity. They translate the feeling and sensory experience of using each botanical product into microcopy expressed as a single sentence over a variety of surfaces.
A pared-back but well-intentioned material language, a robustness that implies value, and a structural design that sees the cylindrical and simple link a breadth of products, serve as useful surfaces for emotive communication. This materiality is thoughtful and beautifully constructed, yet it is the words that are the real highlight. Copywriter Seth Rowden offers his opinion.