Posted: | Author: Richard Baird | Filed under: Architecture and The Built Environment, Logo Reviews | Tags: Architecture Logos, Black and White, Box Tape Design, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Business Card Design, Coloured Paper, Gloss Ink, Logo Design & Branding Blog, Logo News, Logo Opinion, Logotypes, Monochromatic Brand Identities, New Logo, Norwegian Design, Notebook Design, Sans-serif Logotypes, Stationery Design, The Best Architecture Logos, The Best Brand Identities of 2014, The Best Business Cards of 2014, The Best Custom Logotypes, The Best Logo Designs of 2014 |
In response to a change in leadership and the acquisition of new staff, Norwegian architectural firm Ottar commissioned Tromsø and Oslo-based design studio Tank to develop a new name and brand identity—which would go on to include a logo, stationery set and responsive website—that would better reflect the quality, professionalism and scale of the firm’s work within the health and education sector, whilst maintaining an “innovative and modernist expression”.
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Posted: | Author: Richard Baird | Filed under: Logo Reviews, Retail | Tags: Black and White, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Design For Print, Designed by Heydays, Designed in Oslo, Graphic Design Trends: Monolinear Illustration, Icon Design, Line Craft, Logo Design & Branding Blog, Logo News, Logos, Norwegian Design, Sans-serif Logotypes, Stationery Design, Stencil Cut Logotypes, The Best Brand Identities of 2013, The Best Custom Logotypes, The Best Logo Designs of 2013, Website Design |
Hardhaus is a Norwegian specialist mountain sports retailer located in the alpine municipality of Sykkylven. Based around the concept of ‘technical durability’, Heydays developed a new brand identity solution for Hardhaus—which included a logo, stationery and website—that juxtaposes the utility of a heavy uppercase and stencil cut sans-serif—bold and ‘oversized’ in its execution in print—and the robust and hardy aesthetic of chipboard imagery, with the finer weight, contemporary on-trend and technological sensibilities of a very well rendered set of geometric and mono-line weight icons.
The result is a confident appropriation of a ubiquitous typographic feature, rooted in mountain wayfinding, and material texture, paired with a current illustrative approach, and resolved in a way that appears proprietary and achieves a clear communicative precision and relevant aesthetic impact.
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Posted: | Author: Richard Baird | Filed under: Fashion, Fonts in Use, Logo Reviews | Tags: Bag Design, Black and White, Blind Emboss, Brand Guidelines, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Designed by Bedow, Designed in Stockholm, Fonts in Use: Circe, Fonts in Use: Maiola, From Scandinavia, Label Design, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Sans-serif Logotypes, Swedish Design, Swing Tag Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Tote Bag Design | Opinion by Richard Baird.
Minna Palmqvist is described by Bedow, the studio behind her new visual identity as a “critical, Swedish fashion designer”. Following the completion of a masters degree at Stockholm’s Konstfack College of Arts in 2009 Minna launched her own label to further develop her ‘Intimately Social’ series, “an evolving constant challenging the traditional fashion seasons and exploring the obsession with the female body, by merging social commentary with fashion and art.”
Bedow created a new brand identity solution for Minna that reflected these themes by taking a ubiquitous and expected female symbol, splitting it into to two components and tieing it to the physical and functional details of the collateral and garments.
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