BPO


Bespoke by DIA, United States

Opinion by Richard Baird.

Brand identity, custom typeface and business cards by New York based DIA for boutique retouching business Bespoke

Bespoke is a New York-based boutique digital retouching company working within the fashion industry and moving into its tenth year of business. With a desire to appeal to an increasingly more commercial clientele while not undermining their roots Bespoke commissioned graphic design studio DIA to develop a new brand identity. With a strong favour for contrast; in colour, proportion and type, DIA establish a bold visual expression for Bespoke that, aside from acknowledging past clients and with an eye for future ones, intends to help them stand out from their competitors. This runs across stationery, business cards and tote bags, down the side of portfolio pages, and sitting well at the foot of Bespoke’s new website.

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Social Enterprise UK by Paul Belford Ltd. United Kingdom

Opinion by Richard Baird.

Logo for Social Enterprise UK by London based graphic design studio Paul Belford Ltd.

Social Enterprise UK is an organisation that represents those that use the power of business to bring about social and environmental change. With the intention of dramatising the organisation’s investment in, and contribution to, developing a fairer society, London-based graphic design studio Paul Belford Ltd. created a logo that draws an equals symbol from an S, links a number of sub-brands and differentiates these through colour.

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Cooke Curtis & Co. by The District, United Kingdom

Opinion by Richard Baird.

Animated logotype for UK estate agent Cooke Curtis & Co. by graphic design studio The District, United Kingdom

Cooke Curtis & Co. is an award-winning estate agent with an office in Cambridge, United Kingdom. It has a portfolio and a thorough understanding of properties throughout the city and in neighbouring villages. Although the business was established last year, its founders have over thirty-five years of industry experience.

Local graphic design studio The District were commissioned by the estate agent to develop a visual identity that would work across a broad range of printed and digital media, from business cards, letterheads, brochure and website to ‘for sale’ signs, vehicle graphics and key rings.

With the intention of delivering a distinctive and impactful solution sensitive to the heritage of the founders, and the will to cut through the hyperbole of the industry, The District took a bold typographic approach that discards photography in favour of a monolinear geometric sans-serif and underlines, emphasised by a black and white colour palette.

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