Kyrö is a Finnish distillery, housed in a former dairy in the region of Isokyrö, that will yield a high quality 100% rye whisky in 2017 for national and international markets and currently batch produces a root variety for cocktails. Design studio Werklig was hired by the distillery to create their brand identity, which went on to include a logotype and custom typeface, business cards and packaging designs with inlaid paper and foil detail, that would “reflect whisky culture but also the distillery’s local roots and heritage”.
Penson is an award-winning interior design firm that help businesses to achieve their “cultural and commercial ambitions” by replacing dull and inefficient spaces with those that are beautiful and intelligent. Penson’s new visual identity, developed by London based design studio She Was Only to coincide with the firm’s 10th anniversary, delivers what the studio describe as a “clean and confident solution”, consistently executed, that better reflects the firm’s high quality projects. This extended across business cards, website and signage.
Giles Duley is a British documentary photographer and photojournalist with ten years of editorial experience within the fashion and music industries and who now works internationally with many NGOs to document those fighting adversity. He is known for capturing humanitarian issues, the consequences of conflict and the human spirit with dignity, creating through his photographs an “intimacy and empathy” for lives that differ from ours only in circumstance.
His brand identity, a combination of a familiar but well executed sans-serif logotype, the subtlety of a blind emboss and deboss print finish, and an uncoated, unbleached, mixed fibre set of boards created by London based Shaz Madani, neatly avoids appearing flashy or individually expressive, and instead has a modesty and truth to materials that feels appropriate for the themes of Giles’ work. It is a small project with few assets but with a sensitivity and restraint not often seen so well handled.