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Farah by Post, United Kingdom

Opinion by Richard Baird.

Branding for UK men's fashion brand Farah Farah by graphic design studio Post

Farah is a men’s fashion brand with a seasonal catalogue of shirts, polo shirts, knitwear, jackets, footwear, bags and accessories available online and from high street and department store premises in the United Kingdom. Following two years of collaboration, London based graphic design studio Post were commissioned by Farah to refresh its visual identity, from tags, retail concept, internal communications and art direction, to stationery, business cards, brand book and signage.

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f32 by Blok Design, Canada

Opinion by Richard Baird.

Brand identity and block foil business cards by Blok for LA based trend-watching company f32

f32 is an American trend-watching company, founded by Gina and Lisa Priolo, with an office in LA and a commitment to finding and championing artists and brands that will go on to shape global culture. f32 worked with graphic design studio Blok Design to better express this vision, and their refined and highly contemporary aesthetic sensitivities. This was achieved through naming and visual identity in print across business cards, stickers, stationery and trend report, and online with a new responsive website.

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Bearleader Chronicle by The Studio, Sweden

Opinion by Richard Baird.

Brightly coloured business cards for publisher Bearleader Chronicle by The Studio, Sweden

Bearleader describes itself as being dedicated to seeking out spectacular events, simple pleasures, awe-inspiring landscapes, hidden gems, and regions where traditions are meticulously maintained. They share these with their readers through an online magazine, which also includes insight into the people they meet and places they come across, with the intention of inspiring others to follow in their footsteps and chart their own adventures.

Bearleader draws its name from the leading of the inexperienced on risky adventures and the rise of foreign travel in the 18th and 19th century, while its content addresses the current favour for slow living (diverse and fulfilling experiences over possessions). This is conveyed through a brand identity treatment of traditional serif typography, a varied colour palette and simple layouts created by Scandinavian graphic designers The Studio. This extended across business cards, stationery, bookmarks and Bearleader’s online magazine.

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