Atelier af is an international art consultancy and publishing firm based in Mexico City. This month the company launched a new visual identity based around an unusual and unique double monogram, created by independent and multidisciplinary design agency Blok, that fuses and contrasts forms that convey classic artistic ideals such as emotion, individuality and expression and the modernistic themes of systems, pragmatism and objectivity.
“Etxe is a small, innovative industrial design studio based in Mexico City. Their philosophy is to design to the very essence of a product. There is no room for extraneous elements; they believe that the beauty and artfulness of a product lies in its purest functionality. The identity itself is thus a distillation of their unique approach.”
Ascari Enoteca is a new Italian restaurant situated on Queens Street East, Toronto, Canada and named after the proprietors hero, Formula 1 legend, Alberto Ascari, (who was also known for his love of food). To reflect both the passion for good simple food and racing, independent brand design agency Blok developed an identity that fuses the visual sensibilities and photography of 1950’s motor sport with a simple roundel and typographic logo-mark.