BPO


We Are Tonic designed by Blok

Logo designed by Blok for Toronto based advertising agency We Are Tonic

We Are Tonic, formerly McDonnell Haynes, is a Toronto based advertising agency with an ‘innovative approach to solving business problems by harnessing the brainpower of an “idea collective”’. Independent design agency Blok were commissioned to develop We Are Tonic’s visual identity, following the name change, that would reflect the company’s repositioning as a big agency alternative.

Continue reading this article


Atelier AF designed by Blok

Atelier af - Logo and branding created by Blok

Atelier af is an international art consultancy and publishing firm based in Mexico City. This month the company launched a new visual identity based around an unusual and unique double monogram, created by independent and multidisciplinary design agency Blok, that fuses and contrasts forms that convey classic artistic ideals such as emotion, individuality and expression and the modernistic themes of systems, pragmatism and objectivity.

Continue reading this article


Etxe designed by Blok

Logo designed by Blok for Mexican industrial design studio Etxe

“Etxe is a small, innovative industrial design studio based in Mexico City. Their philosophy is to design to the very essence of a product. There is no room for extraneous elements; they believe that the beauty and artfulness of a product lies in its purest functionality. The identity itself is thus a distillation of their unique approach.”

– Blok

Continue reading this article