andSons Chocolatiers by Base Design
Posted: June 24, 2019 Filed under: Food and Drink, Graphic Design Reviews, Logo Reviews, Packaging Reviews, The Best of BP&O | Tags: Best Packaging Designs, Blue Block Foil, Branding & Packaging of 2019, Chocolate Packaging, Coloured Paper, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Base, Foil Blocking, Fonts in Use: Domaine, From New Zealand, Graphic Design, Graphic Design Blog, Green Block Foil, Luxury Logos and Packaging Design, Material Thinking, Metallic Spot Colours, Modern Luxury, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Red Block Foil, Structural Package Design, The Very Best of 2019, Type Foundry: Colophon, Type Foundry: Klim Type Foundry, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on andSons Chocolatiers by Base DesignOpinion by Richard Baird.
andSons is a second generation chocolatier and retailer run by Marc and Phil Covitz, two brothers who learned everything there is to know about fine chocolate from their mother. Seeking to offer something new to the world of artisanal chocolate, driven forward by Top 10 Pastry Chef Kriss Harvey who joins the brothers, andSons thrashes out a liminal space between their traditional European heritage and the contemporary creativity of Los Angeles where they are located. With this positioning in mind andSons commissioned Base Design to create an iconic graphic identity and packaging design that would capture the spirit of innovation founded on tradition that was refined and luxurious whilst also being playful and surprising. These intentions are woven together and expressed by way of a simple but elegant logotype, bold colourful forms set against white space, and using colourful foils in conjunction with interchangeable sleeves.
St. ERHARD by Bedow, Sweden
Posted: January 24, 2018 Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Amber Glass and Plastic Packaging, Best Packaging Designs, Blue Block Foil, Bottle Label Design, Branding & Packaging of 2018, Coaster Design & Beer Mats, Craft Beer Packaging, Craft Brewery Packaging, Designed by Bedow, Drinks Packaging, Foil Blocking, From Scandinavia, Green Block Foil, Lettering, Modernist Brand Identities, Packaging Design, Packaging Design Resource, Packaging Opinion, Red Block Foil, Silver Block Foil, Swedish Design, The Best Graphic Design Work of 2018, The Very Best Packaging of 2018, Type Play Comments Off on St. ERHARD by Bedow, SwedenOpinion by Richard Baird
With a desire to stand out, and in response to the extensive saturation of heritage-related visual cues throughout the German beer market, brewery St. ERHARD worked outside of the country with Swedish studio Bedow to develop a modern graphic identity for three of its brews. Farmer, Mayflower and Saison are premium beers, each of which are crafted, brewed and bottled by St. Erhard in the Bamberg area of Northern Bavaria.
Bedow’s work is characterised by a strong use of contrast, a graphic simplicity and immediacy. This can be seen in the meeting of curvy traditional structure and rectilinear labelling, in the mix of black ink, white substrate and colourful foiling, in the reductive typographical form of the range and the more conventional logotype of St. ERHARD, and finally, the systematic nature of the collection yet the irregularity and playful character of each label.
Earls.67 by Glasfurd & Walker, Canada
Posted: November 22, 2016 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: Bar Logos and Brand Identities, Blue Block Foil, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Cafe Logos, Canadian Design, Colour in Use: Blue, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Glasfurd & Walker, Designed in Vancouver, Graphic Design, Graphic Design Blog, Lettering, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Restaurant & Cafe Menu Designs, Restaurant Logos, Sans-serif Typography, Typography Comments Off on Earls.67 by Glasfurd & Walker, CanadaOpinion by Richard Baird.
Earls is a family-owned premium but casual restaurant chain with 66 locations throughout Canada and the United States and a thirty year history. The hospitality sector has seen a lot of change in this time. It continues to be highly competitive and often demands innovation and adaptability to remain relevant. With this in mind, Earls commissioned Canadian graphic design studio Glasfurd & Walker and interior design studio Ste Marie to reimagine the Earls brand as a one-off canteen and bar. Earls.67 is the result of this collaboration.
Earls.67 is a prototype, located at Bankers Hall in downtown Calgary, developed to test collaborations and new ideas. It is inspired by Earls 30 year history of burgers and bustling bars, food with an international twist, experimentation, energy and a focus on customer service. This is reflected in its menu, interior design and throughout a brand identity design that draws on Earls’ heritage and, in the words of Glasfurd & Walker, refocuses this through a contemporary lens. Brand identity runs across a variety of assets, these include, but are not limited to, logo and logotype, menus, interior graphics, business cards, wallpaper, gift cards, growlers and napkins.
