BPO


Moi Helsinki by Bond, Finland

Opinion by Richard Baird.

Brand identity and illustrated beer mats for Moi Helsinki by Bond, Finland

Moi Helsinki welcomes visitors to the Finnish city of Helsinki, and offers a place to relax after a long journey, with an extensive menu of beers and snacks from its location in the arrivals lobby at Helsinki-Vantaa Airport.

The bar features an interior design of light wood and bright neon signage, alongside dark walls, furniture and tiles. Where there are moments of utility in form and furnishing, brand identity, through lettering and illustration, offers something in the way of the personable with a strong sense of place. This extends across interior graphics, menus, branded beer glasses and coasters, all designed by local studio Bond.

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ArtRabbit by Bond, United Kingdom

Opinion by Richard Baird.

Wordmark for global contemporary art platform ArtRabbit by Bond, United Kingdom,

ArtRabbit is a global platform for the promotion, discovery and appreciation of contemporary art, connecting thousands of art spaces, exhibitions and events to artists, art professionals, collectors, students and anyone interested in art. Bond’s London-based studio worked with the team at ArtRabbit to create a new wordmark and brand language that could be used both in print and online.

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Eero Aarnio by Bond, Finland

Opinion by Richard Baird.

Eero Aarnio Originals logo designed by Bond, Finland

Eero Aarnio is a Finnish designer and one of the great innovators of modern furniture design. He is perhaps best know for his Ball, Bubble and Puppy toy, and his pioneering use of plastics and fibreglass during the 60’s. 2016 saw the release of a book that celebrates much of Eero Aarnio’s work, selected from a portfolio that spans several decades, and also includes insight into his life. Scandinavian graphic design studio Bond were responsible for design, and delivered a bright, playful, typographical expression that shares a lot in common with the life and work of Eero Aarnio. Bond followed this up later in 2016 with a new logo for Eero Aarnio Originals, the manufacturer of Aarnio’s original designs.

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