BPO


Flow Festival 2015 by Bond, Finland

Opinion by Richard Baird.

Branding, custom typography and lanyards for Helsinki's Flow Festival by graphic design studio Bond

Flow is an annual three day music and arts festival that this year took place across the weekend of the 14th of August in Helsinki, and played host to a variety of artists including Florence and the Machine, Major Lazer, Nina Kraviz and Willey. Finnish graphic design studio Bond worked with the festival to create a visual identity treatment for its 2015 event based around the idea of festival visitors as an urban tribe. This was visualised as new-tribal imagery, a mix of handmade illustration and custom typography, bound by what Bond describe as a quirky yet charming quality, and a colour palette of black and fluorescent inks. This builds on the concept and some of the assets created by Tsto for Flow Festivals between 2011 and 2014.

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Moomin & Moomin Shop by Bond, Finland

Opinion by Richard Baird.

Packaging for Moomin Shop by graphic design studio Bond, Finland

The Moomins are characters from a book, picture book and comic book series created by Swedish-speaking Finnish illustrator and writer Tove Jansson. These were published in Sweden and Finland between 1945 and 1993. Alongside the comic strip, the characters have also featured in their own television series and film, and populate the theme park, Moomin World, on the Finnish island of Kailo. Today, the Moomins are an established brand with an international reach and an increasing license-based product portfolio that exists across a variety of categories.

Finnish graphic design studio Bond, who are fans of the Moomins, were hired t0 develop packaging for Moomin Shops across Finland, and establish brand guidelines for licensees and licensed products within the international fast moving consumer goods market.

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Design Museum by Bond, Finland

Opinion by Richard Baird.

Logotype and tickets designed by Bond for for Helsinki's Design Museum – Designmuseo

Designmuseo is a Finnish design museum, housed in a late 19th century building by architect Gustaf Nyström, and located on Helsinki’s Korkeavuorenkatu Street. The museum exhibits national and international work from the fields of fashion, industrial and graphic design, and, alongside its permanent exhibition of Finnish design from 1870 to the present, also hosts a variety of temporary exhibitions throughout the year.

With the intention of raising the museum’s profile and improving visitor experience Designmuseo worked with Bond to develop a new visual identity treatment which included exhibition design, signage, wayfinding, marketing and web design. Inspired by Finnish designer and architect Alvar Aalto, Bond’s system leverages a modular aesthetic to link bold and reductive forms with detailed typographical arrangements in a way that blurs the line between creative play and a sense of industry.

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