Miinus is kitchen created by Finnish furniture manufacture Puustelli. As the name suggests, Miinus was developed around the philosophy of reduction, the process of removing superfluous elements to leave only the minimum, most functional aspects intact. Helsinki based design studio Bond where commissioned by Puustelli to develop a brand identity for the kitchen that would extend across stationery, print, retail and exhibition spaces. By utilising uncoated and unbleached materials, an ink economy, a bold fact based typographic and iconographic approach alongside a more personal hand written script and photography, Bond’s solution effectively conveys the themes of robustness, lifestyle, high quality, natural material use and functionality with a communicative precision.
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PÜR is a health-food store with two locations in the Finnish capital of Helsinki. Design studio Bond worked with PÜR on brand identity, from logo, iconography and art direction, to interior design, website, advertising and marketing materials.
Using a blend of bold sans-serif characters and moment of typographical play, earthy material detail and a pastel colour palette, still life photography and monolinear pictograms, Bond created an modern, engaging and multi-dimensional brand experience that expresses the personable nature of service and the natural effectiveness of products.