Opinion by Richard Baird.
Awestruck is a premium hard cider range from Gravity Ciders. It was created to offer America’s craft brew fanatics a refreshing alternative to beer. Awestruck is made from 100% fresh-pressed New York State apples and infused with unique flavours that reflect the company’s enthusiasm for experimentation. The range includes Lavender Hops, Hibiscus Ginger and Eastern Dry. Design studio Buddy were commissioned by Gravity Ciders to communicate Awestruck’s ‘surprising flavours’ and ‘delicious punch’ through a bold and iconic brand identity and packaging treatment.
The Tomato Stall is a grower of speciality tomatoes whose distinct flavour is attributed to the increased sunshine they receive from being farmed on the southern English island of the Isle of Wight. From these, The Tomato Stall produces a range of ‘tomato inspired’ artisanal products that are stocked by farm shops and delis throughout the UK and sold from their own market stalls across London and the south.
With a desire to appeal to ‘sophisticated foodies’ and achieve a more established market position capable of meeting the needs of big supermarkets, Designers Anonymous developed a new brand identity and packaging treatment that delivers a clearer brand story, has a strong sense of provenance and a contemporary crafted sensibility through custom typography, bright colour and illustrative flourish.
The Beginnings is a Latvian raw food and ingredients business creating and sourcing a variety of mueslis, jams, honeys and spices from around the world. Developed by multi-disciplinary design firm Asketic, The Beginning’s brand identity and packaging treatment goes all in for handcraft and contrast, mixing a variety of patterns and images informed by the origins of each ingredient to establish an ever changing and easily expandable set of assets. Each pattern is rendered with a loose authenticity, clearly drawn and painted by hand with a good mix of pen and watercolour work, lots of brush detail, a simple but bright colour palette, earthy material textures and a white panel that frames information set in a distinctive sans-serif.