Santeen manufactures and distributes high-quality cleaning products to the professional market with a history dating back sixty years. They approached Minneapolis based Studio MPLS to develop a modern brand and product proposition while retaining their authentic values.
Yambolska Grozdova is a brand originating in the 1930’s owned by Vinprom that only uses Bulgarian grapes from the Yambol region to make the traditional brandy like rakia spirit popular in the Balkans. Yambolska appointed integrated international agency Blue Marlin to develop a distinctive new structural and graphic design that would stand out while retaining its heritage, traditional values and quality proposition.
PepsiCo’s brand Tropicana will add two new premium still lemonade products to its range and are the first to contain only 100% pure fruit juice with no added sugar. The structural packaging design was undertaken by SiebertHead.
Physically the bottles now have more shelf impact, they are interesting and engaging while the labels clearly communicate Tropicana’s brand proposition fitting well into their current portfolio. Overall it retains the fresh and clean sensibility of the product range but is fairly conventional in both layout and visual content.