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The Tomato Stall designed by Designers Anonymous

Roasted tomato packaging by Designers Anonymous for speciality tomato grower and artisan tomato product producer The Tomato Stall

The Tomato Stall is a grower of speciality tomatoes whose distinct flavour is attributed to the increased sunshine they receive from being farmed on the southern English island of the Isle of Wight. From these, The Tomato Stall produces a range of ‘tomato inspired’ artisanal products that are stocked by farm shops and delis throughout the UK and sold from their own market stalls across London and the south.

With a desire to appeal to ‘sophisticated foodies’ and achieve a more established market position capable of meeting the needs of big supermarkets, Designers Anonymous developed a new brand identity and packaging treatment that delivers a clearer brand story, has a strong sense of provenance and a contemporary crafted sensibility through custom typography, bright colour and illustrative flourish.

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The Beginnings designed by Asketic

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

The Beginnings is a Latvian raw food and ingredients business creating and sourcing a variety of mueslis, jams, honeys and spices from around the world. Developed by multi-disciplinary design firm Asketic, The Beginning’s brand identity and packaging treatment goes all in for handcraft and contrast, mixing a variety of patterns and images informed by the origins of each ingredient to establish an ever changing and easily expandable set of assets. Each pattern is rendered with a loose authenticity, clearly drawn and painted by hand with a good mix of pen and watercolour work, lots of brush detail, a simple but bright colour palette, earthy material textures and a white panel that frames information set in a distinctive sans-serif.

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Silver & Green designed by Salad Creative

Hand written logotype designed by Salad Creative for UK based Mediterranean delicacy producer, importer and wholesaler Silver & Green

Silver & Green is a producer, importer and wholesaler of authentic Mediterranean delicacies such as olives, olive oil, tapas and meze, established in 2007 and located in the English Lake District. Silver & Green describes itself as a ‘family of foodies’ who share a passion for the Mediterranean, high quality artisanal products and good customer service.

Dorset based Salad Creative were recently commissioned to redesign Silver & Green’s brand identity and packaging in a way that would increase its appeal to delis, farm shops and food halls. Recognising that the market is currently well-served by a multitude of rustic and heritage brands, Salad Creative chose a playful, modern and handcrafted aesthetic that avoided the ‘obviously rustic’ and drew inspiration from the variety of ingredients and their Mediterranean origins.

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