BPO


Healgel designed by Pentagram

Packaging with pastel colour labels designed by Pentagram for high quality skin care range Healgel

HealGel is a range of high quality skin care products, originally created to aid the repair of post-operative scarring, developed by actress Natascha McElhone – a dermatological biochemist – and a team of cosmetic surgeons. Taking its cues from what looks like medical forms and stat charts, international design agency Pentagram, led by Domenic Lippa, developed a new packaging treatment that delivers a sense of ‘pure information’, fact and clinical effectiveness through grid-based layouts, boxes, a geometric sans serif and slab serif combination softened by a pastel colour palette across a white substrate. It is a distinctive and unique design solution that avoids cosmetic conventions in favour of hard science, a direction that manages to resolve the themes of technological and scientific systems, medical processes and everyday routine with a reductionist, communicative and utilitarian functionality.

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New Zealand Post Simplified Sending by Designworks

Packaging for New Zealand Post's Simplified Sending service designed by Designworks with contemporary illustrative detail from Maori artist Ngatai Taepa

Simplified Sending is a complete package and post solution from New Zealand’s postal authority that simplifies the process of sending parcels to anywhere in the country. Created by Designworks the result is an interesting mix of utilitarian functionality, contrasting illustrative flourish and a monochromatic colour palette that takes the expected black on white print treatment and confidently inverts it.

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Nostalgi and Classic Racks designed by Bedow

Packaging with black ink across an unbleached board designed by Bedow for hat and shoe rack Nostalgi from manufacturer Essem

Nostalgi is a hat and shoe rack, now considered a Swedish furniture classic, designed by Gunnar Bolin in 1937 and manufactured by Essem. Taking its cues from Essem’s functionalist past and artisanal manufacturing processes, Stockholm based graphic and product design studio Bedow, developed a packaging solution for Nostalgi that contrasts two vastly different sizes of Futura, reflecting the products bold, iconic style and attention to detail, set across an uncoated, unbleached substrate as a single colour print treatment that neatly draws together the aspects of art, craft and modernistic design principles. The off-the-edge type bleed is a nice reference to the modular and extendable nature of the product that really compliments the width of the packaging.

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