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Opinion by Richard Baird.
Antéoise is a creme dacquoise range from Anténor, a Japanese patisserie established in 1966 that creates French style cakes, cookies, tarts and variety of other confectionery. Antéoise’s brand identity and packaging treatment, developed by Osaka based graphic design studio UMA, draws on the range’s flagship positioning, high quality ingredients and the craft employed in its creation, the heritage and experience of Anténor, the streets of Kobe, and the theme of past and present. These are visualised through a considered balance of type and structural choice, visual and physical texture, illustration, process, colour and print finish.
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