Opinion by Richard Baird.
Gras and Groves-Raines Architects are Edinburgh-based architecture practices, and two branches of the same organisation. Gras explores experimental routes and works within commercial, public and private developments as well as exhibitions, while Groves-Raines Architects takes a more traditional approach, specialising in the conservation and restoration of existing buildings. Although their fields of expertise differ, both are bound by the shared values of a high quality holistic approach from design through to execution, and favour craftsmanship and fine detail. These values informed the development of a new cohesive brand identity for both practices, managed by design studio Graphical House, and which included logotypes, stationery, business cards and brand guidelines.
In response to the financial crash the Terra-Gruppen, a Norwegian financial group owned by and in alliance with 80 local banks, looked to take positive steps to reaffirm its commitment to local customers and the continued contribution it makes to the growth and development of the communities it serves. This came in the form of a rebranding exercise that led to the name Eika and the creation of a new visual identity system, developed by design studio Mission, that extended across print, digital and environmental experiences. While leveraging many of the corporate responsibility, accessibility and locality design cues that now saturate the industry, Mission adds a little craft into the mix with uncoated papers, blind embossed detail, a bright but limited number of spot colours and a bespoke typeface.
Limelight Sports is a London based agency that specialises in grass roots sports consultation, organises high profile events and campaigns such as ‘SwimBritain’, ‘Nike She Runs 10km’ and the London Duathlon, and creates programmes designed to engage with a mass audience by utilising mobile and location based technologies and social networking platforms to connect competitors and spectators during live events. Design agency Studio Blackburn where commissioned to create a new brand identity for Limelight Sports, which went on to include logo, website, stationery design and brand guideline development, that would better reflect what Blackburn describe as the sophistication of Limelight’s approach.