Towards the end of 2011, Spanish high street travel agent Vibo (formally Viajes Iberia) began to roll out its new visual identity developed by international design consultancy Saffron as part of a new strategy to differentiate itself from an increasingly generic market place. Following this rebrand, Saffron has published some of the signage and printed collaterals that make up the visual identity system (alongside a new logo-type) that offers an imaginative alternative to conventional destination photography.
Modhouse is an Australian design and building firm that specialises in sustainability, modular construction techniques and interior design. The company’s new brand identity, created by holistic design studio A Friend Of Mine, visualises their specialist approach with a set of elemental and geometric containers, bold sans serif typography and a colour palette that juxtaposes bright creative colours with warm architectural greys.
Rich Brilliant Willing is an award winning Manhattan based contemporary furniture and lighting design studio established in 2009 by Rhode Island School of Design graduates Theo Richardson, Charles Brill and Alexander Williams. The studio’s new identity, created by New York studio Project Projects, is an interesting mix of two dimensional monogram and three dimensional axis, a smart reference to the bespoke and structural nature of the products and the combined design experience of its three founding partners.