SMETS is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O review of the SMETS identity, independent design agency Coast has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points.
SoftKinetic is a leading Brussels based developer of gesture recognition technology for the consumer electronic and private sectors. As part of a rebranding exercise undertaken towards the end of 2011, SoftKinetic approached user-centric independent design agency Method to develop an identity that would capture the company’s changing technological focus.
Born Builders is a build management, renovation and carpentry service provider with offices in London and Warrnambool, Australia. The company’s new brand identity—which included logo, stationery and website design created by The Drop Studio—draws together the brand’s collaborative and integrated approach and an honest and reliable business practice through a simple sans-serif monogram and logotype combination executed as a single colour print treatment across uncoated substrates.