Partners for Mental Health is a Canadian charity that is dedicated to helping, improving and informing the general public about mental health issues through events, online communities and social media. Their new identity, designed by Toronto based Blok, resolves the themes of unity, positivity and a progressive perspective on mental illness with a simple logo-type solution and a vibrant, two-tone, spot colour gradient.
Following yesterday’s review of my favourite packaging featured on BP&O during 2011, today I have pulled together my top five branding projects. I hope that some of you will take the time to add your own opinions and let me know of any projects I may have missed.
Cure is a Californian based handcrafted body care company that formulates products to alleviate daily stresses and donates 20% of all purchases to global charities. The company’s branding and packaging was managed by multidisciplinary design studio Dowling Duncan, now Mucho, and based around a simple logo-type solution and a clean, bright typographical labeling system.