SoftKinetic is a leading Brussels based developer of gesture recognition technology for the consumer electronic and private sectors. As part of a rebranding exercise undertaken towards the end of 2011, SoftKinetic approached user-centric independent design agency Method to develop an identity that would capture the company’s changing technological focus.
Born Builders is a build management, renovation and carpentry service provider with offices in London and Warrnambool, Australia. The company’s new brand identity—which included logo, stationery and website design created by The Drop Studio—draws together the brand’s collaborative and integrated approach and an honest and reliable business practice through a simple sans-serif monogram and logotype combination executed as a single colour print treatment across uncoated substrates.
Daum & Co, formerly Daum Partners is a Melbourne based business advisory and management consultancy founded by Tony Karantonis. Their new identity, created by boutique design agency Hunt & Co., combines the brand’s smart, strategic thinking and productivity with a simple monogram device and its sense of character, creativity and individuality of the service through a series of contrasting illustrations.