Following yesterday’s review of my favourite packaging featured on BP&O during 2011, today I have pulled together my top five branding projects. I hope that some of you will take the time to add your own opinions and let me know of any projects I may have missed.
Cure is a Californian based handcrafted body care company that formulates products to alleviate daily stresses and donates 20% of all purchases to global charities. The company’s branding and packaging was managed by multidisciplinary design studio Dowling Duncan, now Mucho, and based around a simple logo-type solution and a clean, bright typographical labeling system.
Coyote is a Chicago based third party logistics business working across a variety of industry sectors and boasts a network density unlike its competitors. Coyote commissioned independent and international brand development agency Moving Brands to create an identity that would represent the company’s dynamic work force and their energetic forward momentum.