BPO


Schubertíada Vilabertran by Mucho

Opinion by Richard Baird

Schubertíada is an annual festival run by Associació Franz Schubert that celebrates the works of the 19th-century Austrian Romantic composer Franz Schubert. This takes place in the Spanish municipality of Vilabertran in July. The festival includes a programme of chamber concerts, lied recitals, instrumental solos and lectures.

Schubert is known, not just for his compositions, but for his contribution to Lieder; German poetry set to classical music, and for his reconfiguration of the classical concert, developing it into a more intimate experience with a smaller audience. This format is known as Schubertiades, and is where the festival derives its name.

With this historical context in mind; 19th Century romanticism, the smaller more intimate gatherings and pioneering view of Franz Schubert, design studio Mucho developed a visual identity for the festival that focuses on vision, enduring legacy, a continued relevance and the personable in the confluence of iconography, illustration, colour and print finish.

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Anton&Anton Kioski by Bond

Opinion by Richard Baird

New visual identity and packaging design by Bond for Finnish supermarket and delivery service Anton&Anton Kiosk

Anton&Anton (A&A) is an alternative to and antithesis of the large supermarket chains. Staff are described as relaxed, smiley and proud. Their ranges (mostly) organic, some homecooked and also available online for home delivery. With a desire to express an approachable, playful yet credible positioning, and a need to develop a cohesive set of packaging and communications assets A&A worked with Bond to create a new visual identity. This is characterised by an intersection of an elegant wordmark, simple shapes, multi-colour and distinctive structural designs that also move into a retail space designed by Futu Design. Alongside wordmark, iconography and packaging, Bond also designed signage, tote bags, aprons and sweatshirts.

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Felt Coffee by Studio fnt

Opinion by Richard Baird

Logotype and packaging design by Studio fnt for South Korean coffee shop and coffee brand Felt

Felt is a coffee shop in Seoul with their own brand of speciality coffee which has been sourced by way of direct trade and roasted in Gyeonggi-do, a populous (relevant later) province of South Korea. They opened their first store in September 2015 and a second in October 2018. The team at Felt see every part of the coffee experience; its growing, harvesting, sourcing, roasting, preparing, branding, packaging and spatial experience as part of a total project, visiting coffee-producing regions to handpick raw beans, engage the quality control of professional green bean buyers, cuppers, roasters and baristas, in the creation of thoughtful space and in the commissioning of Studio fnt to develop visual identity.

Drawing on the experience of drinking the same coffee in the same space, a shared feeling but peripheral connection, Studio fnt worked with Felt to develop a visual identity and packaging for its coffee ranges. This is characterised by the simple and textural, and the precise and immediate, unified by a thoughtful and subtle concept, the use of intersecting lines and the demarcation and crossing of space.

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