The International by Studio South, New Zealand
Posted: Filed under: Graphic Design Reviews, Logo Reviews, Material & Print Specs, Property | Tags: Arjowiggins Papers, Best Awards Winners, Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding & Interior Design, Branding Agency, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Colorplan Papers and Boards, Copper Block Foil, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, From New Zealand, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Material Thinking, Metallic Spot Colours, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Property Development Logos, Sans-serif Typography, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, The Very Best of BP&O, Typography, Uncoated Papers & Cards Comments Off on The International by Studio South, New ZealandOpinion by Richard Baird.
The International is a new apartment complex, located not far from Auckland’s Albert Park, with 88 luxury residencies. The building, a repurposed former office, is currently being transformed into an iconic structure with a contemporary exoskeleton of elongated beams. To promote the building and help sell apartments off-plan, the graphic designers at Studio South worked with the developer behind The International to create a holistic brand identity and marketing package.
Alongside a variety of printed assets, which included brochures, stationery, business cards, event invitations and floorplans, Studio South were also involved in the spatial design of an apartment showroom, informed by the earthy tones of Rufus Knight’s interior design and taking their cues from luxury brands. This post features some extensive specification insight so be sure to scroll down to the bottom of the article.
Sommos by Mucho
Posted: Filed under: Food and Drink, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Business Card Design, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mucho, Gold Ink, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Metallic Spot Colours, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Sans-serif Logotypes, Spot Colours, The Best Brand Identities of 2016, The Best Packaging of 2016, Tissue Paper, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, Wine Design, Wine Label Design, Wine Packaging Comments Off on Sommos by MuchoOpinion by Richard Baird.
Summos is an online platform that gathers together and shares the knowledge of the six best sommeliers of the Netherlands and offers a seasonal subscription service that sends out a selection of some of the country’s best wines once every two months. Sommos worked with graphic design studio Mucho to develop name, brand identity and packaging.
Based around the concept of group and innovation, and clearly informed by the curated nature of Sommos’ content, service and sommeliers, Mucho delivered a name and logotype with a simple corkscrew at its centre, a light and contemporary colour palette and the crafted and personable qualities of brush stroke patterns. This links subscription boxes, business cards, stationery, tags and tissue paper. This project was completed in 2015 but was documented and uploaded to Mucho’s site recently.
The True Honey Co. by Marx Design, New Zealand
Posted: Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Book, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Business Card Design, Canadian Design, Colour in Use: Green, Coloured Paper, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Marx, Fonts in Use: Apercu, Fonts In Use: Geometric Sans-serif, From New Zealand, Graphic Design, Graphic Design Blog, Honey Packaging, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Luxury Logos and Packaging Design, Material Thinking, Metallic Spot Colours, Newsprint, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Retail Logos, Sans-serif Logotypes, Spot Colours, Structural Package Design, The Best Brand Identities of 2016, The Best Packaging of 2016, The Very Best of 2016, Type Foundry: Colophon, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on The True Honey Co. by Marx Design, New ZealandOpinion by Richard Baird.
The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture, and a high level of Dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.
With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who collaborated with Think Packaging and writer Kate Phillips.
