BPO


Giant by Also Design, United States

Opinion by Richard Baird.

Brand identity for Chicago restaurant Giant by Also Design, United States

Giant is a restaurant on Chicago’s Armitage Avenue with a menu of what is described as unpretentious Midwestern food. It is a small and intimate space with a contemporary and utilitarian interior of solid wood tables, simple chairs, brick and wood panelled walls, and chipboard skirting. Giant’s brand identity, designed by Also and extending across business cards, website, signage and menus, is an articulation of the the restaurant’s tongue-in-cheek name and plays against its modest interior space through type, typesetting and image.

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Landhaus Keller by Seite Zwei, Austria

Opinion by Richard Baird.

Brand identity and gold foiled business cards by Austrian graphic design studio Seite Zwei for Graz-based restaurant Landhaus Keller.

Landhauskeller is a restaurant and bar in the Austrian city of Graz, housed within a building that is over 400 years old. It has a distinctive and highly ornamental interior reflective of the building’s history, and a quirky, current and unusual presentation style. Together these play with classical and contemporary materials, details and forms. This also runs throughout Landhauskeller’s brand identity, designed by Seite Zwei, in the use of typographical juxtaposition, choice of materials, illustrative flourish and print finish. This links business cards, coastersmenus and website.

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M11 studio by Inhouse, New Zealand

Opinion by Richard Baird.

Brand identity for Auckland-based luxe salon M11 designed by Inhouse, New Zealand

M11 studio is a luxe salon, located in the heart of the fashion, shopping and entertainment district of Newmarket, Auckland, that references the refinery of a Tom Ford fashion boutique. It has a well-proportioned, spacious, linear and light filled interior of large mirrors, strip and spot lighting, white and black walls, gold fixtures, concrete surfaces and robust furniture developed by architects Young + Richards and designer Lauren Hare.

This mix of contemporary space and luxe service is expressed through the structure, colour and materiality of the salon’s brand identity, created by graphic design studio Inhouse, in the form and construction of the logo, the finish of printed collateral, the application of window graphics and the material of exterior signage.

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