M11 studio by Inhouse, New Zealand
Posted: Filed under: Fitness, Health and Beauty, Logo Reviews | Tags: Black Block Foil, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Inhouse, Designed in Auckland, Foil Blocking, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Postcard Design, Sans-serif Typography, Sign Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, Typography, Uncoated Papers & Cards Comments Off on M11 studio by Inhouse, New ZealandOpinion by Richard Baird.
M11 studio is a luxe salon, located in the heart of the fashion, shopping and entertainment district of Newmarket, Auckland, that references the refinery of a Tom Ford fashion boutique. It has a well-proportioned, spacious, linear and light filled interior of large mirrors, strip and spot lighting, white and black walls, gold fixtures, concrete surfaces and robust furniture developed by architects Young + Richards and designer Lauren Hare.
This mix of contemporary space and luxe service is expressed through the structure, colour and materiality of the salon’s brand identity, created by graphic design studio Inhouse, in the form and construction of the logo, the finish of printed collateral, the application of window graphics and the material of exterior signage.
Gretas by 25AH, Sweden
Posted: Filed under: Cafes, Bars and Restaurants, Logo Reviews, Packaging Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Cafe Logos, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by 25AH, Fonts in Use: Brown, From Scandinavia, Gold Foil, Graphic Design, Graphic Design Blog, Inline Typography, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Sans-serif Typography, Script Logotypes, Sign Design, Swedish Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, Type Foundry: Lineto, Typography, Uncoated Papers & Cards Comments Off on Gretas by 25AH, SwedenOpinion by Richard Baird.
Gretas is a café set within the Haymarket, a hotel located at the heart of Stockholm, Sweden. The building was formerly home to a famous department store that dates back to the early 20th century and was the place where actress Greta Garbo was discovered while working at one of the concessions.
25AH, the Scandinavian graphic design studio behind Haymarket’s own brand identity, as well as Paul’s, a restaurant also situated within the hotel, worked on the brand identity for Gretas. Where Paul’s was darker and more robust in colour and type, inspired by the hotel’s signage, Greta’s is light and personable, drawing on an informal interior, whilst working in the iconic status and history of its location through name and illustration. The project went on to include signage, packaging, menus, stationery and business cards.
Hicks designed by Face, Mexico
Posted: Filed under: Architecture and The Built Environment, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Face Creative, Foil Blocking, Folder Design, Fonts in Use: Theinhardt, Gold Foil, Graphic Design, Graphic Design Blog, Letterhead Design, Logo Design & Branding Blog, Logotypes, Mexican Design, Property Development Logos, Serif Logotypes, Stationery Design, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, Type Foundry: Optimo, Typography, Uncoated Papers & Cards, Website Design Comments Off on Hicks designed by Face, MexicoOpinion by Richard Baird.
Hicks is described by Face, the graphic design studio behind its new visual identity, as a new-generation real estate group with big ambitions, and who are currently in the process of building a state-of the art mixed-use project with architect Fernando Romero in the Mexican city of Chihuahua.
Face were commissioned to develop a brand identity system that would differentiate three speciality businesses; Hicks Capital, Hicks Development and Hicks Solutions, but would also have a commonality that reflected their collaborative approach to projects. Within this system, these companies are differentiated by colour and form but united by materiality, typography and layout across stationery and business cards.
