BPO


Hato by Allink, Switzerland

Opinion by Richard Baird.

Brand identity, stationery and business cards for fine dining Asian restaurant Hato designed by Allink, Switzerland

Hato is a fine dining restaurant with locations in Zürich and further south in the resort town of St. Moritz. It has a menu of refined Asian cuisine, a rich interior design and a brand identity, created by Swiss graphic design studio Allink, inspired by the creativity of chef Nathan Dallimore. Allink describe their work for Hato as expressing playful and artistic qualities. This links a variety of printed collateral, which included stationery, menus and business cards, but also permeates interior, with the logo worked into partitions, table surfaces and window decals.

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Neighbourhood by Ahoy, United Kingdom

Opinion by Richard Baird.

Logo and signage for Manchester restaurant, bar and club Neighbourhood by Ahoy, United Kingdom

Neighbourhood is a restaurant, bar and club, located in the centre of Manchester, with a vibrant and eclectic interior inspired by New York, Los Angeles and Las Vegas dining scenes. This is brought to life through the juxtaposition of bright neon signage and indoor foliage alongside the more classical qualities of copper fixtures and fittings, marble surfaces and velvet upholstered furniture. This contrast is also expressed throughout Neighbourhood’s brand identity, developed by Manchester and Liverpool-based studio Ahoy, in contrasting colour choice, type and pattern. This links business cards, packaging, menus and interior graphics, and coincided with an extensive refurbishment of the restaurant.

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Paco Rabanne by Zak Group, United Kingdom

Opinion by Richard Baird.

Brand identity and Fall / Winter 2017-18 Invitation invitation for French fashion label Paco Rabanne by Zak Group, United Kingdom

Paco Rabanne is Spanish designer and French fashion label established in 1966 with a catalogue of ready-to-wear garments, shoes, fragrances and accessories. Rather than an interest in the past, Paco Rabanne, who originally trained as an architect, has created strong silhouettes from new materials, and often rejected the spirit and art of the time.

Paco Rabanne’s creative director Julien Dossena worked with the London-based design studio Zak Group to reinterpret and express the essence of the fashion label through a new visual identity system, which would coincide with the opening of the label’s first new shop in ten years. Zak Group revised logo and monogram, devised a custom typeface and took a new approach to show invitations, lookbooks and bags, campaigns, art direction and website.

This post was updated June 2017 with images of, and insight into, Paco Rabanne’s latest lookbook and show invitations, also designed by Zak Group.

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