Freewheel by Collins, United States
Posted: Filed under: Logo Reviews, Technology | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Corporate Identity Design, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Collins, Fluorescent Ink, Graphic Design, Graphic Design Blog, Information Technology, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Package Design, Modernist Brand Identities, Packaging Company, Sans-serif Typography, Spot Colours, Technology Logos, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Packaging of 2016, The Very Best of 2016, Typography Comments Off on Freewheel by Collins, United StatesOpinion by Richard Baird.
Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots.
Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio Collins, through a unifying flag-based graphic device, which then expands into a bold, dynamic and multi-coloured visual language of lines and intersections and a similarly styled logotype. These go on to link print communication, packaging and website with a youthful and empowering quality.
Madrina by Mast, United States
Posted: Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mast, Fonts in Use: Brown, Gold Foil, Gold Ink, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Restaurant & Cafe Menu Designs, Restaurant Logos, Sans-serif Typography, Sign Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, Type Foundry: Lineto, Typography, Unbleached Materials, Uncoated Papers & Cards, Wood Menu Cover Comments Off on Madrina by Mast, United StatesOpinion by Richard Baird.
Madrina is a Dallas based Mexican restaurant with a menu that plays with French culinary influences and Mexican tradition. The restaurant has a distinctive interior of exposed concrete beams, delicate gold light fixtures, leather upholstered chairs, beveled mirrors and tiled flooring. Like the menu, the interior is a fusion of influences, yet remains cohesive and distinctive. American graphic design studio Mast set out to create a brand identity that would align with this unique combination of cultures and would link in with interior detail. This extended across business cards, menus and signage.
Globetouch by Bunch, United Kingdom
Posted: Filed under: Graphic Design Reviews, Logo Reviews, Technology | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Business Card Design, Colour in Use: Black, Colour in Use: Blue, Coloured Paper, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bunch, Emboss Detail, Fonts in Use: Plain, Graphic Design, Graphic Design Blog, Information Technology, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Modernist Brand Identities, Sans-serif Typography, Technology Logos, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards, White Block Foil, White Ink Comments Off on Globetouch by Bunch, United KingdomOpinion by Richard Baird.
Globetouch is a UK communications business and platform owned by operators and providing a wide range of mobile devices with access to a global and cloud-based ecosystem through an extensive network of offices and data centres.
This extensive network and global reach is expressed throughout Globetouch’s brand identity, created by Bunch, using a modern pared-down colour palette inspired by migratory birds, a G that matches the tilt of the earth, patterns that draw on binary code, and a photographic library that touches upon exploration, travel and data.
These assets connect a variety of print and digital communications including, but certainly not limited to, brand guidelines, business cards, stationery, brochures, packaging and website.
