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Tidningshuset by Pontus by Bold, Sweden

playOpinion by Richard Baird.

Brand identity, print and packaging for Stockholm lunch restaurant Tidningshuset by Pontus by Bold, Sweden

Tidningshuset by Pontus is a 1000 m2 lunch restaurant, deli and bakery committed to sustainability, simplicity and quality, and was developed by famous Swedish chef and restauranteur Pontus Frithiof with the intention of challenging industry conventions.

The restaurant is on the ground floor of a building owned by Dagens Nyheter, Sweden’s largest daily newspaper, which is situated in the newspaper district of Stockholm. Inspired by this unique location, Scandinavian graphic design studio Bold created a visual identity for Tidningshuset by Pontus that references the traditional mastheads and contemporary headlines of the newspaper industry. This is visualised through type contrast, a single ink print finish and dramatic signage.

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InsideSource by Mucho, United States

Opinion by Richard Baird.

Brand identity and branded tote bag by Mucho for office space planning, design and project management company Inside Source

InsideSource is an American office space planning, design and installation business with 25 years experience and past clients that have included Facebook, Box, Shutterfly and Tango. InsideSource worked with graphic design studio Mucho to help them better express who they are and what they do through a new visual identity. This was achieved using a modular and custom type-based system that runs across tote bags, stationery, business cards, website and fleet.

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La Pecora Bianca by Pentagram, United States

Opinion by Richard Baird.

Brand identity for La Pecora Bianca by Pentagram, United States

La Pecora Bianca is a New York restaurant, located in the St. James building at Broadway and West 26th Street, with a menu inspired by the seasonal farm-to-table cooking of rural Italy. The restaurant is said to evolve, moving from breakfast, coffee and wine bar throughout the day to restaurant in the evening.

La Pecora Bianca worked with Pentagram partner Emily Oberman and her team to develop a visual identity that would capture and convey a healthy wholesome menu, a warm and welcoming atmosphere, and would compliment an interior by Nema Workshop. This extended across menus, coasters, signage, tableware and postcards.

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